ArtYard - Webshop optimisation and implementation

Our user-centred approach, combined with our skill in implementation, ensured rapid results which were directly translated into a consistent UX concept and then made implementable.

The Challenge

As a provider of high-quality system solutions for furniture in outdoor areas, ArtYard wanted a premium user experience in digital sales. Shortly before the planned launch of the new webshop, DPM were brought in to carry out a UX and brand audit, putting the knowledge gained to use before the site went live.

The Result

Using the analysis of user needs and in harmony with the new brand position, a webshop was created to allow an attractive visual product presentation and optimised user experience at various touchpoints of the customer journey.

The Approach

Our methodical approach allowed us to identify target groups in depth, directly deriving results relating to the user experience and brand positioning. A parallel benchmarking process gave an overview of the market and best practices.

Within the audit phase, a UX audit to evaluate the website usability and inspection of how the needs of the priority target groups were fulfilled was carried out, alongside a brand audit providing the basis for the orientation and communication of the brand.

Subsequently, opportunities for optimisation with regard to the added value for users and the company and the possibility of technical implementation were prioritised and implemented.