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Design of a Web-App for Learners of Business English

Spotlight Verlag

Design of a Web-App for Learners of Business English

Bringing the print magazine Business Spotlight for learners of Business English into an interactive digital language learning product that is tailored to the needs of the target group.

Services: Product Discovery, Lean Branding, Concept, UX/UI Design

The Challenge

Developing a concept for a user-friendly web app that presents the content of the print magazine Business Spotlight in digital form – with the addition of audio content and interactive language exercises – thus enabling learners to achieve a high level of Business English whilst also serving as a blueprint for the digitisation of further language learning magazines from the portfolio of the publishing house.



The Result

A user-focused web app concept that can be used as the basis for implementation and as a blueprint for further language portals operated by the publishing house.



Our Approach

1. Product discovery: Market data analysis and user data recording as the basis for creating a concept for a digital portal for interactive learning and improving foreign language skills.

2. Lean branding: Workshops to develop the brand and to find a suitable name, developing the visual design, including a pattern library for the mobile and desktop versions of the web app.

3. UX/UI design: Agile sprints were used to develop and optimise the design of the interactive features of the web app.

4. Roadmap: Handover of the design concept, including vision and feature backlog for future optimisation.


Together with DPM, we were able to create an interactive learning environment that brings Business Spotlight into the digital era and that can be used as the basis for the digitisation of further language learning magazines.

Gosia Schweizer CEO ZEIT-SPRACHEN


Kunde
Spotlight Verlag
Link

https://app.zeit-sprachen.de/

Duration

16 months

People

7 people

Location

Munich

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